Lasse Rodeck

Senior Data Analyst, Hamburg

Curriculum vitae

Timeline 2016 to 2026: HQ Labs 2016–2017, Goodgame Studios 2017–2023, New Moon Production from 2023 with Senior Data Analyst from March 2026, Playa Games from August 2026 (all Stillfront Group); Food Chemistry 2016–2017, Economics 2017–2020, BA Political Science 2020–2024; TikTok research since June 2024 with an article in 2025 and two talks in February 2026. ’17’18’19’20’21’22’23’24’25’26WorkStudyResearchHQ LabsGoodgame Studios, working student, data analyticsNew Moon Production, Data AnalystSenior Data Analyst, then Playa GamesFood ChemistryEconomicsBA Political ScienceTikTok researchArticle, ICS2 talks, DGPuK
(Fig. 1) Ten years in three lanes, October 2016 to today. Study periods are drawn by academic year. On a phone, swipe the timeline to go back in time.

Professional

  1. Stillfront Group Hamburg
    1. Playa Games
      1. Senior Data Analyst, Game Data / Product Analytics, Live-Ops Economy & Monetization

      Embedded product analyst for a live-service portfolio of mobile and browser games (Shakes & Fidget). I own the analytics layer: economy modelling, monetization analysis and revenue forecasting, with self-built dashboards and tooling. The output is concrete recommendations for game design, product and marketing.

      • Maintain the hard-currency economy model and analyse currency stocks by player segment. Linked empty wallets to churn (56.7% versus 2–8% for healthy ones) and flagged resources piling up without sinks, with offer and sink designs as the answer.
      • Analysed promotion and event performance: a sale post-mortem that traced heavy cannibalization to offer value and targeting, a two-year Black Friday study, and event impact, spacing and fatigue.
      • Built a revenue forecasting app (DAU, ARPDAU, event calendar, payday, discount depth) that splits the forecast into baseline and event effects, with confidence ranges.
      • Write business cases before design starts, such as a fresh-start server concept, a battle pass and a recurring event, each net of cannibalization.
      • Own the Product Management dashboard, design Snowflake mart layers and maintain a market intelligence app and the ROAS model.
      • Built AI-driven reporting pipelines and market research pipelines: automated news and content analysis, and machine-learning models of creative performance that give marketing and product actionable items.
      • Cover marketing analytics (AppsFlyer, cost attribution, Meta, creator KPI reporting) and data quality: pipeline outages in Dagster, gaps against the group's gold tables, tracking requirements and SDK integration with engineering.
      • Present KPIs to production, enable self-serve analytics and organise a cross-studio analyst meetup (12/2026).

      Tools Snowflake, R, SQL, Dagster, dbt, OpenMetadata, Hex, Superset, AppsFlyer, Google Workspace

    2. New Moon Production
      1. Senior Data Analyst
      2. Data Analyst

      Data analytics for the Big Farm games: Big Farm (web) and Big Farm: Mobile Harvest.

      • Built automated reporting pipelines and interactive Tableau dashboards to monitor KPIs and business metrics.
      • Designed and maintained scalable database architectures and ETL processes that keep reporting data reliable.
      • Developed Snowflake-based machine learning models and put them into production, with automated pipelines for churn prediction and targeted player retention.
      • Orchestrated complex data workflows in Apache Airflow, including custom modules that extend the platform.
      • Analysed UI and UX with process mining and click-flow methods in SQL, R and Python to improve user journeys.
      • Delivered insights to stakeholders through R Markdown reports and ad-hoc analysis.
    3. Goodgame Studios
      1. Data Analyst
      2. Working Student, Data Analytics

      As Data Analyst, analytics for Big Farm (web) until the team moved to New Moon Production.

      • Maintained data pipelines and reporting dashboards.
      • Cleaned and prepared data in SQL and R for senior analysts.
      • Mentored junior and trainee analysts during onboarding on tools and workflows.
      • Owned the analysis for one game title: performance analysis and player behaviour.
  2. HQ Labs Hamburg
    1. Working Student, Quality Assurance
    • Resolved hardware and software incidents for customers.
    • Managed customer interactions and data accuracy in the CRM system.

Academic

  1. Political communication research Free time, Hamburg
    1. Researcher
    • Studied political communication strategies on TikTok, using NLP to analyse sentiment and content metadata.
    • Built and analysed network maps of German party officials and content creators to trace their connections.
    • Applied quantitative methods to measure the digital footprint of political parties during election campaigns.
    • Developed algorithms that improve sentiment analysis and topic models for political content.
  2. University of Hamburg Hamburg
    1. BA Political Science, grade 1.9
    2. Economics
    3. Food Chemistry

Publications(4)

  1. Far-right populist narratives in motion: Unpacking the AfD's digital campaign on TikTok for the 2025 German Federal Election Niemann-Lenz, Revers, Meyer & Rodeck In S. Geise & M. Leidecker-Sandmann (Eds.), Die Medien im Wahlkampf. Analysen zur Bundestagswahl 2025. Springer Fachmedien Chapter
    In press
  2. Beyond anti-elitism and out-group attacks: how concerns shape the AfD's populist representation on German TikTok during the 2024 European elections Meyer, Niemann-Lenz, Rodeck & Revers Information, Communication & Society, 1–22. doi:10.1080/1369118X.2025.2553016 Article
    03/2025
  3. Digital Micro Publics: The Building Blocks of Publicness under Platformized Conditions Niemann-Lenz, Revers, Meyer & Rodeck Annual conference of the DGPuK division Communication and Politics, Hamburg Talk
    02/2026
  4. Love, Loathing, and Loyalty: Affective Counterpublics on German Political TikTok in the Run-up to the 2025 Federal Election Niemann-Lenz, Rodeck, Revers & Meyer Annual conference of the DGPuK division Communication and Politics, Hamburg Talk
    02/2026

Skills

Programming
R (tidyverse, Shiny, sf), Python (pandas, scikit-learn, Prophet, Snowpark), SQL (PostgreSQL, MySQL), Snowflake
Data
ETL pipelines, Dagster, Apache Airflow, dbt, database design, data warehousing
Data science
Machine learning, NLP, geospatial analysis, process mining, A/B testing
Visualisation
Tableau, Hex, Superset, ggplot2, Streamlit, Quarto, Shiny, R Markdown, data storytelling
Languages
German (native), English (C2), French (A2), Spanish (A1)

Interests

Gaming
Strategy and economy simulations such as Civilization and Anno; game mechanics and player progression systems
Creative
Digital music production, sound design and mixing; short stories
Reading
Contemporary fiction and political theory

Elsewhere

© 2026 Lasse Rodeck.